Mind Changing Keynotes
Be Energized with Keynote Speeches for...
Large Corporate Conferences
Annual General Meetings
Team-Building Activities
Customer Meetings
Training Seminars
Do You Want to Design Delightful CX for Solutions People Need but Don't Desire?
Full of vibrant enthusiasm, Gitte Engelund presents with a spirited and animated style that keeps audiences on the edge of their seats, leaning forward, and eager to grasp the next disruptive concept presented.
Enjoy Gitte's Keynotes
Whether it’s 15-minute inspiration talks, a 2-hour keynote speech, or something in between that sparks new ideas on how you can delight customers with the authentic, human experiences they demand - you need to hear Gitte speak.
Research-backed, ahead of CX trends, and packed with anecdotes that illustrate and elucidate, Gitte’s keynotes captivate audiences.
Her unique knowledge and understanding of what customers want and patients need, keep her in high demand.
KEYNOTE
Why We Don’t Change
Spotting the Obstacles for Change to Design Solutions that Work
Customers don't always respond to new innovations as expected. Retention can be far lower than the inventors ever intended.
Why is this? What stops them from adopting new behaviors and using solutions as instructed? Are customers inherently obstinate?
It’s easy to think so when 20-30% of medication prescriptions are never filled. More than 50-80% of customers don’t take or use products and services in the ‘right’ way.
Employees aren’t immune to this inertia either - new tools such as CRMs and project management systems aren’t being used properly! Adoption of these systems has dropped to just 32%.
We often know the ‘What’ of low product acceptance. What happened, what went wrong, and, sometimes, what worked. But the ‘What’ is irrelevant once a customer has turned their back.
Learn the ‘Why’ of Customer Behavior
It’s the ‘Why’ that makes a difference. Understanding WHY people don’t change is the key to developing products and solutions that enhance customer’s lives.
Once we understand ‘Why’, we have the key to unlocking the customer’s experience. The ‘Why’ is the cipher that exposes the underlying sentiments and hurdles stopping a change that’s needed. When we understand this, designing changes that work and last becomes far easier.
Your memorable event speaker
Gitte’s stimulating keynote speech acknowledges change can be hard while showing that it doesn’t have to be. Often people don’t change for the simplest of reasons. Learn how to break down the complexity of behavioral change, understand how to remove obstacles, and forge better relationships with your customers.
Begin innovating enhanced customer experiences today
Perfect for..’
Conferences, Annual meetings, Sales Teams, Marketing Teams, Executive Teams, CX/ PX leaders, Customers, Healthcare Professionals, MedTech, Pharma Industry, Associations
Grasp how to...’
Spot the 21 most common reasons people don’t change and reject new solutions
Map the customer’s ‘Why’ to the most influential points of their journey
Use the newest theories about behavioral changes, habits and motivation to avoid ‘change-hostages’
Leave customers feeling heard, seen, and understood with every interaction
Put the latest techniques for removing customer change blockers into action
Enhance customer satisfaction with your products and solutions
KEYNOTE
The 8 Cs of Designing Change™
Innovating Empowering Customer Experiences
Experience is everything, change is the only constant - we need to design both.
Well-designed innovative solutions don’t deliver success to businesses. Customers do. It’s the customers who can make or break a product’s success - and the company with it. This is why we need to be designing customer experiences concurrently with solutions.
There is an enormous gap between customer expectations and actual experience. PwC found that 54% - more than half - of customers find companies don’t meet expectations and need to improve.
Why are customers so disappointed, disillusioned, down-right dissatisfied? Why don’t companies deliver the dream customers wish for?
Change by Design
For too long, businesses seem to have forgotten the purpose of their products and services. They appear to ignore that they’re insisting on behavioral change from customers.
Because of this, customers are left with a sense of being ‘Change Hostages’. It’s even more true with the needs-based solutions delivered by the MedTech, Pharmaceutical, and Healthcare providers. Customers should be ‘Change Instigators’. Companies should facilitate change, not dictate it.
What does ‘success’ look like when it comes to designing change? How do we start integrating customers’ sentiments into the design and development of their experiences? When touchpoints are based on the 8 C’s of Change Design™ formula, everyone starts to win.
Speaker for Change
Audiences will be enlivened by Gitte’s energetic speech about designing change. The reason for lack-luster product sales and the ‘how’ of engineering satisfying customer change is effortlessly explained. Anecdotes and vignettes illustrate key take-aways that participants remember - long after the last word.
Perfect for..’
Conferences, Annual meetings, Kick-off, Marketing Teams, Service Teams , CX/ PX leaders, Customers, Healthcare, MedTech , Pharma Industry, Associations, Corporate
Audiences will understand how to…’
Create the experiences their customers demand
Focus on designing behavior change, alongside designing solutions
Conjur customer loyalty by understanding customer sentiments and challenges
Strengthen relationships with customers and colleagues
Design touchpoints for better customer experiences
Craft meaningful customer journeys
Use the 8 C’s of Designing Change™ to innovate a holistic customer experience journey
KEYNOTE
Level-Up Human Insights
Designing High-Touch Journeys™ for High ROI
High-Touch Journeys deliver Human Innovation at its best
Customers expect - even demand - engagement after the deal is done. This is true for both simple solutions and complex products.
64% of customers believe customer experience is more important than price. Customers don’t just buy products or services, they purchase an experience, an idea, a feeling.
So, what can we do to enhance customer’s experiences? How can an exceptional customer experience be created and sustained?
Is High-Touch even necessary in this age of High-tech? If the numbers are to be believed, the answer is yes. A resounding YES!
Innovative Customer Experiences Matter
ICXs are made up of tiny High-Touch moments. Each of these moments - inconsequential on their own - accumulate to matter very much. High-Touch Journeys™ deliver the human and emotional side of transactions. It’s the personal touch people remember.
High-tech and High-Touch aren’t in opposition. They’re partners in the same process. Technology can enhance the experiences we create for customers. Not by taking the human out of the equation, by adding creativity, heart, and compassion to each interaction.
How? By delivering the insights and background knowledge employees need when communicating with customers.
Don’t take tech out of your toolkit. Incorporate it to deliver the High-Touch Journeys™ customers demand. Utilize it to support employees with insights and enable heartfelt connections.
Keynote speeches that evoke understanding
Thought-provoking and illuminative, Gitte’s keynote speech exposes new insights and makes connections that give audiences delightful light-bulb moments.
Listeners feel ready to champion better service, better experiences, and create High-Touch Journeys™ that will leave their customers wanting more..
Best for..’
Conferences, Annual meetings, Customer symposiums, CX/ PX leaders, Healthcare Practitioners, Independent Retailers, MedTech, Pharma Industry, Associations, Corporate, Government
Audiences will go away with a deeper understanding of…’
What High-Touch Journeys™ are
Why High-Touch matters even more in a world of high-tech
How to find out what customers really want
How to design customer interactions that set them apart from competitors
How to meet customers emotional challenges and needs
Why technology can make or break High-Touch Journeys™
Customers are Inspired
We have gained the necessary overview of the development process we are in and going through. In a very short time, we have managed to get well on track in the developing process of a new innovative and engaging journeys with tools that fit with our clientele and give them an even better experience while they are here.
Lise Jarnbye
Developmental Physiotherapist Special Hospital for Polio and Accident Patients, Copenhagen
When I use the new engaging techniques - and the dialogue tools I have been introduced to, I experience being an even better communicator, because there is now a clear common thread throughout the patient experience of the change process, and it makes me feel safe.
Ulla Jørgensen
Physiotherapist / Health Consultant, Health and Care Center, Taastrup Municipality
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